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Supporting EL PAÍS on the path from 120,000 to 350,000 digital subscribers
We began our partnership with EL PAÍS in late 2021 when they had around 120,000 subscribers. In the 6 months following our work with them, we were delighted to see that they had grown their subscriptions by 50% - achieving 180,000 subscribers in June of 2022. Now EL PAÍS is the top-ranking Spanish-language media outlet, with more than 350,000 digital subscribers.
How did they achieve such rapid growth and how did FT Strategies help?
Supporting EL PAÍS on the path from 120,000 to 350,000 digital subscribers
We began our partnership with EL PAÍS in late 2021 when they had around 120,000 subscribers. In the 6 months following our work with them, we were delighted to see that they had grown their subscriptions by 50% - achieving 180,000 subscribers in June of 2022. Now EL PAÍS is the top-ranking Spanish-language media outlet, with more than 350,000 digital subscribers.
How did they achieve such rapid growth and how did FT Strategies help?
Subscriber Acquisition and Conversion Optimisation
- Pricing and packaging analysis to maximise revenue potential and perceived value.
- Funnel diagnostics across registration, trials and conversion pathways.
- Conversion rate optimisation using behavioural insights and journey mapping.
- Marketing and campaign strategy support, including targeting and messaging.
- Roadmap for acquisition growth with short-term wins and long-term levers.
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Content & Audience Strategy
Attract, engage, and grow high-value audiences through data-informed content and audience engagement strategies. -
Content & Audience Strategy
Attract, engage, and grow high-value audiences through data-informed content and audience engagement strategies. -
Content & Audience Strategy
Attract, engage, and grow high-value audiences through data-informed content and audience engagement strategies. -
Content & Audience Strategy
Attract, engage, and grow high-value audiences through data-informed content and audience engagement strategies. -
Subscription Growth & Retention
Turn engaged users into long-term subscribers with optimised access models, frictionless conversion journeys and churn reduction strategies.
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