---
title: Tabber V2 Demo (Test)
---

![ft-strategies-logo-1](https://24982124.fs1.hubspotusercontent-eu1.net/hubfs/24982124/ft-strategies-logo-1.svg)

- [Capabilities](https://ftstrategies.fueliusstaging.com/webinar-content-gating)
  
    - [Capabilities](https://ftstrategies.fueliusstaging.com/webinar-content-gating)
    - [Strategy Development](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
      Develop and execute a strategy that delivers a sustainable future for your organisation.

          - [Strategic Planning & North Star](https://ftstrategies.fueliusstaging.com/webinar-content-gating) 
                  - [Test](https://ftstrategies.fueliusstaging.com/blog) 
                            - [Test](https://ftstrategies.fueliusstaging.com/blog)
          - [Revenue Diversification](https://ftstrategies.fueliusstaging.com/webinar-content-gating)
          - [Portfolio Strategy and M&A](https://ftstrategies.fueliusstaging.com/press-release-content-gating)
          - [Market and Competitor Analysis](https://ftstrategies.fueliusstaging.com/newsletter-content-gating)

      <https://ftstrategies.fueliusstaging.com/blog>
    - [Commercial Growth (int new tab)](https://ftstrategies.fueliusstaging.com/webinar-content-gating)
      
       Grow your audience, revenue and profitability by benefiting from tried and tested strategies.
      
          - [Content & Audience Strategy](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [Subscription Growth & Retention](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [Revenue Diversification](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [Digital Advertising](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [B2B Subscriptions & Licences](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [Pricing, Packaging & Promotions](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)

      [View all](https://ftstrategies.fueliusstaging.com/-temporary-slug-membership-registration-form-67824918-4f25-430d-9e20-d7ae15f9ce73)
    - [Operational Transformation (mailto)](mailto:jake.whatling@fuelius.com)
      
      Transform the way you work and are organised to build a more efficient, profitable organisation.

          - Operating Model Design
          - Organisational Alignment
          - Newsroom Transformation
          - Cost Management
          - Print Optimisation

      [View all](https://ftstrategies.fueliusstaging.com/hubfs/Imported_Blog_Media/Hero%20Image%20(website%20banner)%20(21)-1.png)
    - [AI, Technology & Data (ext new tab)](https://www.google.com/)
      
       Build the data, AI and technological capabilities required to drive innovation and growth.
      
          - AI Strategy & Implementation
          - Data Insight & Intelligence
          - First-Party Data Strategy
          - Technology Foundations
          - Vendor Selection

      [View all](https://www.google.com/)
  
    - ![William Moore's blog post](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/tls.webp?width=400&name=tls.webp)
      
       ARTICLE
      
      ### William Moore's blog post
      
      [Read article](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - ![image (1)](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/image%20(1).webp?width=400&name=image%20(1).webp)
      
       WEBINAR
      
      ### Webinar Content Gating
      
      [Watch webinar](https://ftstrategies.fueliusstaging.com/webinar-content-gating)
- [Services](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
  
    - [Consulting Services](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
      Develop and execute a strategy that delivers a sustainable future for your organisation.

          - [Overview](https://ftstrategies.fueliusstaging.com/gated-content)
          - [Case studies](https://ftstrategies.fueliusstaging.com/gated-content)
          - [Get started](https://ftstrategies.fueliusstaging.com/gated-content)
    - [Partner Programmes](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
       Grow your audience, revenue and profitability by benefiting from tried and tested strategies.
    - [Data & Insights Services](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
       Build the data, AI and technological capabilities required to drive innovation and growth.
    - [Our Impact](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
      Achieving measurable success and transformative results for our clients worldwide.
- Insights
  
    - Insights
    - [Strategy Development](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
      Develop and execute a strategy that delivers a sustainable future for your organisation.
    - Commercial Growth

      [View all](https://ftstrategies.fueliusstaging.com/hubfs/Imported_Blog_Media/Hero%20Image%20(website%20banner)%20(21)-1.png)
    - [Operational Transformation (mailto)](mailto:jake.whatling@fuelius.com)
      
      Transform the way you work and are organised to build a more efficient, profitable organisation.
    - AI, Technology & Data
    - View all
  
    - ![William Moore's blog post](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/tls.webp?width=400&name=tls.webp)
      
       RELATED ARTICLE
      
      ### William Moore's blog post
      
      [Find out more](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - Webinar
      
      ### Webinar Content Gating
      
      [Watch webinar](https://ftstrategies.fueliusstaging.com/webinar-content-gating)
    - Press Release
      
      ### Press Release Content Gating
      
      [Read press release](https://ftstrategies.fueliusstaging.com/press-release-content-gating)
    - ![image (1)](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/image%20(1).webp?width=400&name=image%20(1).webp)
      
       Newsletter
      
      ### Newsletter Content Gating
      
      [Read newsletter](https://ftstrategies.fueliusstaging.com/newsletter-content-gating)
    - Podcast
      
      ### Podcast Content Gating
      
      [Listen to podcast](https://ftstrategies.fueliusstaging.com/podcast-content-gating)
- [About Us](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
  
    - [About Us](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - [Our Team](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - [Our Advisory Partners](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
       Experienced industry leaders working alongside our core team.
      
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - [Our Tech Partners](mailto:jake.whatling@fuelius.com)
      
      Strategic partnerships that drive sustainable growth across the global media landscape.
    - [Careers](https://www.google.com/)
      
       Be a key player in a fast-moving start-up  
      within an established institution.
  
    - ![marcus-ganahl-KWoep3ywwiE-unsplash](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/marcus-ganahl-KWoep3ywwiE-unsplash.jpg?width=400&name=marcus-ganahl-KWoep3ywwiE-unsplash.jpg)
      
       Event
      
      ### Event Content Gating
      
      [View event](https://ftstrategies.fueliusstaging.com/event-content-gating)
    - Report
      
      ### Report gating module
      
      [Read report](https://ftstrategies.fueliusstaging.com/report-gating-module)
    - article
      
      ### Content gating module (article)
      
      [Read article](https://ftstrategies.fueliusstaging.com/content-gating-module)
- Contact Us
  
    - Get in touch with our consulting team to find out how we can tackle your most important challenges and unlock new growth opportunities.

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Search site Search

- [Capabilities](https://ftstrategies.fueliusstaging.com/webinar-content-gating) 
    - [Strategy Development](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
          - [Strategic Planning & North Star](https://ftstrategies.fueliusstaging.com/webinar-content-gating) 
                  - [Test](https://ftstrategies.fueliusstaging.com/blog) 
                            - [Test](https://ftstrategies.fueliusstaging.com/blog)
          - [Revenue Diversification](https://ftstrategies.fueliusstaging.com/webinar-content-gating)
          - [Portfolio Strategy and M&A](https://ftstrategies.fueliusstaging.com/press-release-content-gating)
          - [Market and Competitor Analysis](https://ftstrategies.fueliusstaging.com/newsletter-content-gating)

      <https://ftstrategies.fueliusstaging.com/blog>
    - [Commercial Growth (int new tab)](https://ftstrategies.fueliusstaging.com/webinar-content-gating)
      
          - [Content & Audience Strategy](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [Subscription Growth & Retention](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [Revenue Diversification](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [Digital Advertising](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [B2B Subscriptions & Licences](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [Pricing, Packaging & Promotions](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)

      [View all](https://ftstrategies.fueliusstaging.com/-temporary-slug-membership-registration-form-67824918-4f25-430d-9e20-d7ae15f9ce73)
    - [Operational Transformation (mailto)](mailto:jake.whatling@fuelius.com)
      
          - Operating Model Design
          - Organisational Alignment
          - Newsroom Transformation
          - Cost Management
          - Print Optimisation

      [View all](https://ftstrategies.fueliusstaging.com/hubfs/Imported_Blog_Media/Hero%20Image%20(website%20banner)%20(21)-1.png)
    - [AI, Technology & Data (ext new tab)](https://www.google.com/)
      
          - AI Strategy & Implementation
          - Data Insight & Intelligence
          - First-Party Data Strategy
          - Technology Foundations
          - Vendor Selection

      [View all](https://www.google.com/)
- [Services](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post) 
    - [Consulting Services](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
          - [Overview](https://ftstrategies.fueliusstaging.com/gated-content)
          - [Case studies](https://ftstrategies.fueliusstaging.com/gated-content)
          - [Get started](https://ftstrategies.fueliusstaging.com/gated-content)
    - [Partner Programmes](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - [Data & Insights Services](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - [Our Impact](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
- Insights 
    - [Strategy Development](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - Commercial Growth
      
      [View all](https://ftstrategies.fueliusstaging.com/hubfs/Imported_Blog_Media/Hero%20Image%20(website%20banner)%20(21)-1.png)
    - [Operational Transformation (mailto)](mailto:jake.whatling@fuelius.com)
    - AI, Technology & Data
    - View all
- [About Us](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post) 
    - [Our Team](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - [Our Advisory Partners](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - [Our Tech Partners](mailto:jake.whatling@fuelius.com)
    - [Careers](https://www.google.com/)
- Contact Us

[Change password](https://ftstrategies.fueliusstaging.com/_hcms/mem/reset/request?hsLang=en) [Help](https://google.com) [Logout](https://ftstrategies.fueliusstaging.com/_hcms/mem/logout?hsLang=en)

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# A Clear and Bold Header

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

 Welcome

 Media

 Layout blocks

 AC Box Row

 Logo Slider / Team

 Testimonials

Welcome Media Layout blocks AC Box Row Logo Slider / Team Testimonials

##### Our mission

## Help organisations transform themselves

The Financial Times transformed from a predominantly advertising-driven print model to a profitable subscriptions business - achieving its goal of over 1 million paid readers in 2019, a year ahead of schedule.

We achieved this by refining our best-in-class capabilities in data, strategy and digital transformation over ten years - expertise we’re now sharing to help other businesses grow rapidly. We work with companies around the world from a wide range of sectors, helping create transformation, innovation and long-term digital growth.

 Learn more

![Test](https://ftstrategies.fueliusstaging.com/hubfs/zulian-firmansyah-zFLn5fDZYw0-unsplash%20(1).jpg) Play video

<iframe class="yt_player__element" data-src="https://www.youtube.com/embed/1sVIeAW7iow?modestbranding=1&amp;rel=0&amp;cc_load_policy=1&amp;controls=1&amp;enablejsapi=1&amp;playsinline=1&amp;autoplay=1" title="Test" frameborder="0" allowfullscreen allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share"></iframe>

![GettyImages-1916101394](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/GettyImages-1916101394.jpg?width=8256&height=5504&name=GettyImages-1916101394.jpg)

### Supporting EL PAÍS on the path from 120,000 to 350,000 digital subscribers

We began our partnership with EL PAÍS in late 2021 when they had around 120,000 subscribers. In the 6 months following our work with them, we were delighted to see that they had grown their subscriptions by 50% - achieving 180,000 subscribers in June of 2022. Now EL PAÍS is the top-ranking Spanish-language media outlet, with more than 350,000 digital subscribers.

How did they achieve such rapid growth and how did FT Strategies help?

![ss2](https://ftstrategies.fueliusstaging.com/hubfs/ss2.jpg) Play video

<iframe data-src="https://www.youtube.com/embed/UdABW0Barek?autoplay=1" title="ss2" frameborder="0" allow="autoplay; fullscreen; encrypted-media"></iframe>

### Supporting EL PAÍS on the path from 120,000 to 350,000 digital subscribers

We began our partnership with EL PAÍS in late 2021 when they had around 120,000 subscribers. In the 6 months following our work with them, we were delighted to see that they had grown their subscriptions by 50% - achieving 180,000 subscribers in June of 2022. Now EL PAÍS is the top-ranking Spanish-language media outlet, with more than 350,000 digital subscribers.

How did they achieve such rapid growth and how did FT Strategies help?

![test\_image\_1](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/test_image_1.jpg?width=1410&height=600&name=test_image_1.jpg)

### Subscriber Acquisition and Conversion Optimisation

Accelerate growth by optimising acquisition funnels, pricing strategy and user experience.

- Pricing and packaging analysis to maximise revenue potential and perceived value.
- Funnel diagnostics across registration, trials and conversion pathways.
- Conversion rate optimisation using behavioural insights and journey mapping.
- Marketing and campaign strategy support, including targeting and messaging.
- Roadmap for acquisition growth with short-term wins and long-term levers.

[Learn more](https://ftstrategies.fueliusstaging.com/tabber-v2-demo-test?hsLang=en)

![test\_image\_1](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/test_image_1.jpg?width=1410&height=600&name=test_image_1.jpg)

### Subscriber Acquisition and Conversion Optimisation

Accelerate growth by optimising acquisition funnels, pricing strategy and user experience.

- Pricing and packaging analysis to maximise revenue potential and perceived value.
- Funnel diagnostics across registration, trials and conversion pathways.
- Conversion rate optimisation using behavioural insights and journey mapping.
- Marketing and campaign strategy support, including targeting and messaging.
- Roadmap for acquisition growth with short-term wins and long-term levers.

[Learn more](https://ftstrategies.fueliusstaging.com/tabber-v2-demo-test?hsLang=en)

- ### [![Content & Audience Strategy](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/FT%20Strategies%20icons%20for%20White%20Background_FTPink_Data-2.webp?width=80&height=80&name=FT%20Strategies%20icons%20for%20White%20Background_FTPink_Data-2.webp) Content & Audience Strategy Attract, engage, and grow high-value audiences through data-informed content and audience engagement strategies.](https://ftstrategies.fueliusstaging.com/test-view-profile-cta-link?hsLang=en)
- ### [![Content & Audience Strategy](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/FT%20Strategies%20icons%20for%20White%20Background_FTPink_Data-2.webp?width=80&height=80&name=FT%20Strategies%20icons%20for%20White%20Background_FTPink_Data-2.webp) Content & Audience Strategy Attract, engage, and grow high-value audiences through data-informed content and audience engagement strategies.](https://ftstrategies.fueliusstaging.com/test-view-profile-cta-link?hsLang=en)
- ### [![Content & Audience Strategy](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/FT%20Strategies%20icons%20for%20White%20Background_FTPink_Data-2.webp?width=80&height=80&name=FT%20Strategies%20icons%20for%20White%20Background_FTPink_Data-2.webp) Content & Audience Strategy Attract, engage, and grow high-value audiences through data-informed content and audience engagement strategies.](https://ftstrategies.fueliusstaging.com/test-view-profile-cta-link?hsLang=en)
- ### [![Content & Audience Strategy](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/FT%20Strategies%20icons%20for%20White%20Background_FTPink_Data-2.webp?width=80&height=80&name=FT%20Strategies%20icons%20for%20White%20Background_FTPink_Data-2.webp) Content & Audience Strategy Attract, engage, and grow high-value audiences through data-informed content and audience engagement strategies.](https://ftstrategies.fueliusstaging.com/test-view-profile-cta-link?hsLang=en)
- ### [![Subscription Growth & Retention](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/blue_arrow.webp?width=228&height=130&name=blue_arrow.webp) Subscription Growth & Retention Turn engaged users into long-term subscribers with optimised access models, frictionless conversion journeys and churn reduction strategies.](https://ftstrategies.fueliusstaging.com/hubfs/sample.pdf?hsLang=en)

## OUR EXPERTS

Lisa MacLeod  
Director

[View Profile](https://ftstrategies.fueliusstaging.com/tabber-v2-demo-page#tabberTeam1_9_1)

Lisa MacLeod  
Director

Lisa has over 25 years of experience in print-to-digital transformation, most notably at the Financial Times where she led newsroom operations, was an Assistant Editor and Managing Editor, Associate Editor and Head of Operations for FT.com. She led group-wide digital transformation projects at both of South Africa’s biggest publishers, Tiso Blackstar (now Arena Holdings) and Naspers’s 24.com.

Lisa is a former Vice President of the World Association of News Publishers, advisor and coach with Women in News, a board member of the World Editors Forum, Leader in Residence at the University of Lancashire and Chair of the advisory board of the Journalism Innovation Leaders faculty.

[View on LinkedIn](https://www.linkedin.com/in/lisamacleod/)

Lisa MacLeod  
Director

[View Profile](https://ftstrategies.fueliusstaging.com/tabber-v2-demo-page#tabberTeam1_9_2)

Lisa MacLeod  
Director

Lisa has over 25 years of experience in print-to-digital transformation, most notably at the Financial Times where she led newsroom operations, was an Assistant Editor and Managing Editor, Associate Editor and Head of Operations for FT.com. She led group-wide digital transformation projects at both of South Africa’s biggest publishers, Tiso Blackstar (now Arena Holdings) and Naspers’s 24.com.

Lisa is a former Vice President of the World Association of News Publishers, advisor and coach with Women in News, a board member of the World Editors Forum, Leader in Residence at the University of Lancashire and Chair of the advisory board of the Journalism Innovation Leaders faculty.

[View on LinkedIn](https://www.linkedin.com/in/lisamacleod/)

Lisa MacLeod  
Director

[View Profile](https://ftstrategies.fueliusstaging.com/tabber-v2-demo-page#tabberTeam1_9_3)

Lisa MacLeod  
Director

Lisa has over 25 years of experience in print-to-digital transformation, most notably at the Financial Times where she led newsroom operations, was an Assistant Editor and Managing Editor, Associate Editor and Head of Operations for FT.com. She led group-wide digital transformation projects at both of South Africa’s biggest publishers, Tiso Blackstar (now Arena Holdings) and Naspers’s 24.com.

Lisa is a former Vice President of the World Association of News Publishers, advisor and coach with Women in News, a board member of the World Editors Forum, Leader in Residence at the University of Lancashire and Chair of the advisory board of the Journalism Innovation Leaders faculty.

[View on LinkedIn](https://www.linkedin.com/in/lisamacleod/)

Lisa MacLeod  
Director

[View Profile](https://ftstrategies.fueliusstaging.com/tabber-v2-demo-page#tabberTeam1_9_4)

Lisa MacLeod  
Director

Lisa has over 25 years of experience in print-to-digital transformation, most notably at the Financial Times where she led newsroom operations, was an Assistant Editor and Managing Editor, Associate Editor and Head of Operations for FT.com. She led group-wide digital transformation projects at both of South Africa’s biggest publishers, Tiso Blackstar (now Arena Holdings) and Naspers’s 24.com.

Lisa is a former Vice President of the World Association of News Publishers, advisor and coach with Women in News, a board member of the World Editors Forum, Leader in Residence at the University of Lancashire and Chair of the advisory board of the Journalism Innovation Leaders faculty.

[View on LinkedIn](https://www.linkedin.com/in/lisamacleod/)

Lisa MacLeod  
Director

[View Profile](https://ftstrategies.fueliusstaging.com/tabber-v2-demo-page#tabberTeam1_9_5)

Lisa MacLeod  
Director

Lisa has over 25 years of experience in print-to-digital transformation, most notably at the Financial Times where she led newsroom operations, was an Assistant Editor and Managing Editor, Associate Editor and Head of Operations for FT.com. She led group-wide digital transformation projects at both of South Africa’s biggest publishers, Tiso Blackstar (now Arena Holdings) and Naspers’s 24.com.

Lisa is a former Vice President of the World Association of News Publishers, advisor and coach with Women in News, a board member of the World Editors Forum, Leader in Residence at the University of Lancashire and Chair of the advisory board of the Journalism Innovation Leaders faculty.

[View on LinkedIn](https://www.linkedin.com/in/lisamacleod/)

Lisa MacLeod  
Director

[View Profile](https://ftstrategies.fueliusstaging.com/tabber-v2-demo-page#tabberTeam1_9_6)

Lisa MacLeod  
Director

Lisa has over 25 years of experience in print-to-digital transformation, most notably at the Financial Times where she led newsroom operations, was an Assistant Editor and Managing Editor, Associate Editor and Head of Operations for FT.com. She led group-wide digital transformation projects at both of South Africa’s biggest publishers, Tiso Blackstar (now Arena Holdings) and Naspers’s 24.com.

Lisa is a former Vice President of the World Association of News Publishers, advisor and coach with Women in News, a board member of the World Editors Forum, Leader in Residence at the University of Lancashire and Chair of the advisory board of the Journalism Innovation Leaders faculty.

[View on LinkedIn](https://www.linkedin.com/in/lisamacleod/)

[![blue\_arrow](https://24982124.fs1.hubspotusercontent-eu1.net/hubfs/24982124/blue_arrow.png)](https://ftstrategies.fueliusstaging.com/tabber-v2-demo-page#capabilities)

### Insights recommended for you

We empower our customers to achieve their growth ambitions by developing new strategies, propositions and experiences. Here are some of our latest insights for financial services to inspire new ideas to drive customer growth.

### Add content here

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Retention and Loyalty

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Retention and Loyalty

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Retention and Loyalty

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Retention and Loyalty

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### Insights recommended for you

We empower our customers to achieve their growth ambitions by developing new strategies, propositions and experiences. Here are some of our latest insights for financial services to inspire new ideas to drive customer growth.

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Senior Digital Transformation Consultant

AI Implementation Specialist & Data Strategy Lead

Guitarist

Guitarist

Developer

Writer

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#### Author name

Designation

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#### Author name

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#### Author name

Designation

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<https://ftstrategies.fueliusstaging.com/blog/content-gating-report-kathryn-test?hsLang=en>

[Event](https://ftstrategies.fueliusstaging.com/blog/tag/event?hsLang=en)

#### [Content gating - Report (Kathryn Test)](https://ftstrategies.fueliusstaging.com/blog/content-gating-report-kathryn-test?hsLang=en)

[Find out more](https://ftstrategies.fueliusstaging.com/blog/content-gating-report-kathryn-test?hsLang=en)

<https://ftstrategies.fueliusstaging.com/blog/content-gating-report-jw?hsLang=en>

[Event](https://ftstrategies.fueliusstaging.com/blog/tag/event?hsLang=en)

#### [Content gating - Report (JW)](https://ftstrategies.fueliusstaging.com/blog/content-gating-report-jw?hsLang=en)

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#### Author name

Designation

#### Author name

Designation

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#### Author name

Designation

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#### Author name

Designation

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[Explore our case studies](https://google.com)

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### Text alongside media

This section pairs a short message with supporting visuals to illustrate how content and media work together.

![tls](https://ftstrategies.fueliusstaging.com/hubfs/tls.webp)

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### Insights recommended for you

We empower our customers to achieve their growth ambitions by developing new strategies, propositions and experiences. Here are some of our latest insights for financial services to inspire new ideas to drive customer growth.

### Add content here

###### Add content here

<iframe data-src="https://www.youtube.com/embed/EexKEit9dbc?autoplay=1&amp;loop=0&amp;mute=1&amp;showinfo=0&amp;controls=1&amp;playlist=EexKEit9dbc" frameborder="0" allowfullscreen class="iframe_video" title="Hero Image (website banner) (21)-1"></iframe>

![Hero Image (website banner) (21)-1](https://ftstrategies.fueliusstaging.com/hubfs/Imported_Blog_Media/Hero%20Image%20(website%20banner)%20(21)-1.png) Play video

<iframe class="yt_player__element" data-src="https://www.youtube.com/embed/EexKEit9dbc?modestbranding=1&amp;rel=0&amp;cc_load_policy=1&amp;controls=1&amp;enablejsapi=1&amp;playsinline=1&amp;autoplay=1" title="Hero Image (website banner) (21)-1" frameborder="0" allowfullscreen allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share"></iframe>

#### Discovery

 We uncover insights and opportunities to shape a clear strategic direction.

#### Delivery

 We execute plans with rigor to turn strategy into measurable outcomes.

#### Growth

 We help clients scale sustainably and unlock long-term growth.

### Column one

This is the first column, providing supporting context and detail.

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> 250+
> 
> Clients

Read case study

> 40
> 
> Countries

Read case study

> 15
> 
> Years

Read case study

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### Test

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![tls](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/tls.webp?width=600&height=400&name=tls.webp)

### Test

lorem ipsum dolor sit amet consectetur adipiscing elit est ut nam voluptate voluptas consequat praesentium nihil autem lorem id placeat culpa nam aliqua atque assumenda est culpa possimus cumque lorem repellendus officia mollit ea minus odio dignissimos dolorem aliquip expedita et sint minim nobis officia quod est nobis commodo eiusmodlorem ipsum dolor sit amet consectetur adipiscing elit est ut nam voluptate voluptas consequat praesentium nihil autem lorem id placeat culpa nam aliqua atque assumenda est culpa possimus cumque lorem repellendus officia mollit ea minus odio dignissimos dolorem aliquip expedita et sint minim nobis officia quod est nobis commodo eiusmod

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### Test

lorem ipsum dolor sit amet consectetur adipiscing elit est ut nam voluptate voluptas consequat praesentium nihil autem lorem id placeat culpa nam aliqua atque assumenda est culpa possimus cumque lorem repellendus officia mollit ea minus odio dignissimos dolorem aliquip expedita et sint minim nobis officia quod est nobis commodo eiusmodlorem ipsum dolor sit amet consectetur adipiscing elit est ut nam voluptate voluptas consequat praesentium nihil autem lorem id placeat culpa nam aliqua atque assumenda est culpa possimus cumque lorem repellendus officia mollit ea minus odio dignissimos dolorem aliquip expedita et sint minim nobis officia quod est nobis commodo eiusmod

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### Test

lorem ipsum dolor sit amet consectetur adipiscing elit est ut nam voluptate voluptas consequat praesentium nihil autem lorem id placeat culpa nam aliqua atque assumenda est culpa possimus cumque lorem repellendus officia mollit ea minus odio dignissimos dolorem aliquip expedita et sint minim nobis officia quod est nobis commodo eiusmodlorem ipsum dolor sit amet consectetur adipiscing elit est ut nam voluptate voluptas consequat praesentium nihil autem lorem id placeat culpa nam aliqua atque assumenda est culpa possimus cumque lorem repellendus officia mollit ea minus odio dignissimos dolorem aliquip expedita et sint minim nobis officia quod est nobis commodo eiusmod

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lorem ipsum dolor sit amet consectetur adipiscing elit est ut nam voluptate voluptas consequat praesentium nihil autem lorem id placeat culpa nam aliqua atque assumenda est culpa possimus cumque lorem repellendus officia mollit ea minus odio dignissimos dolorem aliquip expedita et sint minim nobis officia quod est nobis commodo eiusmod

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 lorem ipsum dolor sit amet consectetur adipiscing elit est ut nam voluptate voluptas consequat praesentium nihil autem lorem id placeat culpa nam aliqua atque assumenda est culpa possimus cumque lorem repellendus officia mollit ea minus odio dignissimos dolorem aliquip expedita et sint minim nobis officia quod est nobis commodo eiusmod

#### Test

Testimonials

<https://ftstrategies.fueliusstaging.com/blog/content-gating-report-kathryn-test?hsLang=en>

[Event](https://ftstrategies.fueliusstaging.com/blog/tag/event?hsLang=en)

22 May, 2026

#### [Content gating - Report (Kathryn Test)](https://ftstrategies.fueliusstaging.com/blog/content-gating-report-kathryn-test?hsLang=en)

[Find out more](https://ftstrategies.fueliusstaging.com/blog/content-gating-report-kathryn-test?hsLang=en)

<https://ftstrategies.fueliusstaging.com/blog/content-gating-report-jw?hsLang=en>

[Event](https://ftstrategies.fueliusstaging.com/blog/tag/event?hsLang=en)

22 May, 2026

#### [Content gating - Report (JW)](https://ftstrategies.fueliusstaging.com/blog/content-gating-report-jw?hsLang=en)

[Find out more](https://ftstrategies.fueliusstaging.com/blog/content-gating-report-jw?hsLang=en)

<https://ftstrategies.fueliusstaging.com/blog/new-article?hsLang=en>

[Article](https://ftstrategies.fueliusstaging.com/blog/tag/article?hsLang=en) [AI, Technology & data](https://ftstrategies.fueliusstaging.com/blog/tag/ai-technology-data?hsLang=en)

20 April, 2026

#### [New article](https://ftstrategies.fueliusstaging.com/blog/new-article?hsLang=en)

[Find out more](https://ftstrategies.fueliusstaging.com/blog/new-article?hsLang=en)

As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.

**Hannah Telfer MD for Audiences, Penguin UK**

#### Test

job title

> As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.
> 
> Hannah Telfer MD for Audiences, Penguin UK

 

#### Hannah Telfer

MD for Audiences, Penguin UK

> As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.
> 
>  **Hannah Telfer** MD for Audiences, Penguin UK

 

- What we do 
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- What we do 
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- What we do 
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