---
title: Home
---

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- [Capabilities](https://ftstrategies.fueliusstaging.com/webinar-content-gating)
  
    - [Capabilities](https://ftstrategies.fueliusstaging.com/webinar-content-gating)
    - [Strategy Development](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
      Develop and execute a strategy that delivers a sustainable future for your organisation.

          - [Strategic Planning & North Star](https://ftstrategies.fueliusstaging.com/webinar-content-gating) 
                  - [Test](https://ftstrategies.fueliusstaging.com/blog) 
                            - [Test](https://ftstrategies.fueliusstaging.com/blog)
          - [Revenue Diversification](https://ftstrategies.fueliusstaging.com/webinar-content-gating)
          - [Portfolio Strategy and M&A](https://ftstrategies.fueliusstaging.com/press-release-content-gating)
          - [Market and Competitor Analysis](https://ftstrategies.fueliusstaging.com/newsletter-content-gating)

      <https://ftstrategies.fueliusstaging.com/blog>
    - [Commercial Growth (int new tab)](https://ftstrategies.fueliusstaging.com/webinar-content-gating)
      
       Grow your audience, revenue and profitability by benefiting from tried and tested strategies.
      
          - [Content & Audience Strategy](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [Subscription Growth & Retention](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [Revenue Diversification](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [Digital Advertising](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [B2B Subscriptions & Licences](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [Pricing, Packaging & Promotions](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)

      [View all](https://ftstrategies.fueliusstaging.com/-temporary-slug-membership-registration-form-67824918-4f25-430d-9e20-d7ae15f9ce73)
    - [Operational Transformation (mailto)](mailto:jake.whatling@fuelius.com)
      
      Transform the way you work and are organised to build a more efficient, profitable organisation.

          - Operating Model Design
          - Organisational Alignment
          - Newsroom Transformation
          - Cost Management
          - Print Optimisation

      [View all](https://ftstrategies.fueliusstaging.com/hubfs/Imported_Blog_Media/Hero%20Image%20(website%20banner)%20(21)-1.png)
    - [AI, Technology & Data (ext new tab)](https://www.google.com/)
      
       Build the data, AI and technological capabilities required to drive innovation and growth.
      
          - AI Strategy & Implementation
          - Data Insight & Intelligence
          - First-Party Data Strategy
          - Technology Foundations
          - Vendor Selection

      [View all](https://www.google.com/)
  
    - ![William Moore's blog post](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/tls.webp?width=400&name=tls.webp)
      
       ARTICLE
      
      ### William Moore's blog post
      
      [Read article](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - ![image (1)](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/image%20(1).webp?width=400&name=image%20(1).webp)
      
       WEBINAR
      
      ### Webinar Content Gating
      
      [Watch webinar](https://ftstrategies.fueliusstaging.com/webinar-content-gating)
- [Services](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
  
    - [Consulting Services](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
      Develop and execute a strategy that delivers a sustainable future for your organisation.

          - [Overview](https://ftstrategies.fueliusstaging.com/gated-content)
          - [Case studies](https://ftstrategies.fueliusstaging.com/gated-content)
          - [Get started](https://ftstrategies.fueliusstaging.com/gated-content)
    - [Partner Programmes](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
       Grow your audience, revenue and profitability by benefiting from tried and tested strategies.
    - [Data & Insights Services](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
       Build the data, AI and technological capabilities required to drive innovation and growth.
    - [Our Impact](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
      Achieving measurable success and transformative results for our clients worldwide.
- Insights
  
    - Insights
    - [Strategy Development](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
      Develop and execute a strategy that delivers a sustainable future for your organisation.
    - Commercial Growth

      [View all](https://ftstrategies.fueliusstaging.com/hubfs/Imported_Blog_Media/Hero%20Image%20(website%20banner)%20(21)-1.png)
    - [Operational Transformation (mailto)](mailto:jake.whatling@fuelius.com)
      
      Transform the way you work and are organised to build a more efficient, profitable organisation.
    - AI, Technology & Data
    - View all
  
    - ![William Moore's blog post](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/tls.webp?width=400&name=tls.webp)
      
       RELATED ARTICLE
      
      ### William Moore's blog post
      
      [Find out more](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - Webinar
      
      ### Webinar Content Gating
      
      [Watch webinar](https://ftstrategies.fueliusstaging.com/webinar-content-gating)
    - Press Release
      
      ### Press Release Content Gating
      
      [Read press release](https://ftstrategies.fueliusstaging.com/press-release-content-gating)
    - ![image (1)](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/image%20(1).webp?width=400&name=image%20(1).webp)
      
       Newsletter
      
      ### Newsletter Content Gating
      
      [Read newsletter](https://ftstrategies.fueliusstaging.com/newsletter-content-gating)
    - Podcast
      
      ### Podcast Content Gating
      
      [Listen to podcast](https://ftstrategies.fueliusstaging.com/podcast-content-gating)
- [About Us](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
  
    - [About Us](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - [Our Team](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - [Our Advisory Partners](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
       Experienced industry leaders working alongside our core team.
      
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - [Our Tech Partners](mailto:jake.whatling@fuelius.com)
      
      Strategic partnerships that drive sustainable growth across the global media landscape.
    - [Careers](https://www.google.com/)
      
       Be a key player in a fast-moving start-up  
      within an established institution.
  
    - ![marcus-ganahl-KWoep3ywwiE-unsplash](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/marcus-ganahl-KWoep3ywwiE-unsplash.jpg?width=400&name=marcus-ganahl-KWoep3ywwiE-unsplash.jpg)
      
       Event
      
      ### Event Content Gating
      
      [View event](https://ftstrategies.fueliusstaging.com/event-content-gating)
    - Report
      
      ### Report gating module
      
      [Read report](https://ftstrategies.fueliusstaging.com/report-gating-module)
    - article
      
      ### Content gating module (article)
      
      [Read article](https://ftstrategies.fueliusstaging.com/content-gating-module)
- Contact Us
  
    - Get in touch with our consulting team to find out how we can tackle your most important challenges and unlock new growth opportunities.

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- [Capabilities](https://ftstrategies.fueliusstaging.com/webinar-content-gating) 
    - [Strategy Development](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
          - [Strategic Planning & North Star](https://ftstrategies.fueliusstaging.com/webinar-content-gating) 
                  - [Test](https://ftstrategies.fueliusstaging.com/blog) 
                            - [Test](https://ftstrategies.fueliusstaging.com/blog)
          - [Revenue Diversification](https://ftstrategies.fueliusstaging.com/webinar-content-gating)
          - [Portfolio Strategy and M&A](https://ftstrategies.fueliusstaging.com/press-release-content-gating)
          - [Market and Competitor Analysis](https://ftstrategies.fueliusstaging.com/newsletter-content-gating)

      <https://ftstrategies.fueliusstaging.com/blog>
    - [Commercial Growth (int new tab)](https://ftstrategies.fueliusstaging.com/webinar-content-gating)
      
          - [Content & Audience Strategy](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [Subscription Growth & Retention](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [Revenue Diversification](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [Digital Advertising](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [B2B Subscriptions & Licences](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)
          - [Pricing, Packaging & Promotions](https://ftstrategies.fueliusstaging.com/tabber-v2-qa-test-page)

      [View all](https://ftstrategies.fueliusstaging.com/-temporary-slug-membership-registration-form-67824918-4f25-430d-9e20-d7ae15f9ce73)
    - [Operational Transformation (mailto)](mailto:jake.whatling@fuelius.com)
      
          - Operating Model Design
          - Organisational Alignment
          - Newsroom Transformation
          - Cost Management
          - Print Optimisation

      [View all](https://ftstrategies.fueliusstaging.com/hubfs/Imported_Blog_Media/Hero%20Image%20(website%20banner)%20(21)-1.png)
    - [AI, Technology & Data (ext new tab)](https://www.google.com/)
      
          - AI Strategy & Implementation
          - Data Insight & Intelligence
          - First-Party Data Strategy
          - Technology Foundations
          - Vendor Selection

      [View all](https://www.google.com/)
- [Services](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post) 
    - [Consulting Services](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
          - [Overview](https://ftstrategies.fueliusstaging.com/gated-content)
          - [Case studies](https://ftstrategies.fueliusstaging.com/gated-content)
          - [Get started](https://ftstrategies.fueliusstaging.com/gated-content)
    - [Partner Programmes](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - [Data & Insights Services](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - [Our Impact](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
- Insights 
    - [Strategy Development](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - Commercial Growth
      
      [View all](https://ftstrategies.fueliusstaging.com/hubfs/Imported_Blog_Media/Hero%20Image%20(website%20banner)%20(21)-1.png)
    - [Operational Transformation (mailto)](mailto:jake.whatling@fuelius.com)
    - AI, Technology & Data
    - View all
- [About Us](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post) 
    - [Our Team](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - [Our Advisory Partners](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
      
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
          - [A test link](https://ftstrategies.fueliusstaging.com/blog/william-moores-blog-post)
    - [Our Tech Partners](mailto:jake.whatling@fuelius.com)
    - [Careers](https://www.google.com/)
- Contact Us

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# Real Expertise. Real Impact.

## Develop your strategy

## Grow your revenue potential

## Transform your operations

We can help you future-proof your business, empower your teams and   
reach your goals with our proven data, digital and change consulting expertise.

[Explore our services](https://ftstrategies.fueliusstaging.com#team)

Joanna Levesque  
Managing Director

[View profile](https://ftstrategies.fueliusstaging.com#tab1)

Joanna Levesque   
Managing Director

Joanna leads the FT Strategies business with responsibility for the P&L. She is passionate about helping clients transform and grow their businesses from an audience-led perspective.

Joanna started her consulting career at Accenture and ended up leading the customer strategy practice which she led to double-digit growth, working with a range of clients across B2C and B2B companies and sectors spanning media, arts, telecommunications, consumer packaged goods and financial services. Joanna joins FT Strategies from Manifesto Growth Architects where she was one of four partners leading this independent business.

Joanna is married with three children and lives in South West London.

View on LinkedIn

Joanna Levesque  
Managing Director

[View profile](https://ftstrategies.fueliusstaging.com#tab2)

Joanna Levesque   
Managing Director

Joanna leads the FT Strategies business with responsibility for the P&L. She is passionate about helping clients transform and grow their businesses from an audience-led perspective.

Joanna started her consulting career at Accenture and ended up leading the customer strategy practice which she led to double-digit growth, working with a range of clients across B2C and B2B companies and sectors spanning media, arts, telecommunications, consumer packaged goods and financial services. Joanna joins FT Strategies from Manifesto Growth Architects where she was one of four partners leading this independent business.

Joanna is married with three children and lives in South West London.

View on LinkedIn

Joanna Levesque  
Managing Director

[View profile](https://ftstrategies.fueliusstaging.com#tab3)

Joanna Levesque   
Managing Director

Joanna leads the FT Strategies business with responsibility for the P&L. She is passionate about helping clients transform and grow their businesses from an audience-led perspective.

Joanna started her consulting career at Accenture and ended up leading the customer strategy practice which she led to double-digit growth, working with a range of clients across B2C and B2B companies and sectors spanning media, arts, telecommunications, consumer packaged goods and financial services. Joanna joins FT Strategies from Manifesto Growth Architects where she was one of four partners leading this independent business.

Joanna is married with three children and lives in South West London.

View on LinkedIn

Joanna Levesque  
Managing Director

[View profile](https://ftstrategies.fueliusstaging.com#tab4)

Joanna Levesque   
Managing Director

Joanna leads the FT Strategies business with responsibility for the P&L. She is passionate about helping clients transform and grow their businesses from an audience-led perspective.

Joanna started her consulting career at Accenture and ended up leading the customer strategy practice which she led to double-digit growth, working with a range of clients across B2C and B2B companies and sectors spanning media, arts, telecommunications, consumer packaged goods and financial services. Joanna joins FT Strategies from Manifesto Growth Architects where she was one of four partners leading this independent business.

Joanna is married with three children and lives in South West London.

View on LinkedIn

![gettyimages-1397078984.jpg\_\_1440x500\_q90\_crop\_subsampling-2\_upscale (1)](https://ftstrategies.fueliusstaging.com/hubfs/gettyimages-1397078984.jpg__1440x500_q90_crop_subsampling-2_upscale%20(1).webp)

[STRATEGY DEVELOPMENT](https://ftstrategies.fueliusstaging.com/en-gb/capabilities/commercial-growth?hsLang=en)

# Revenue Diversification

Develop new revenue streams to strengthen commercial performance.

 “It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.”

#### Author Name

Designation

No video selected

Select a video type in the sidebar.

## Our Memorable Gallery

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

 Button Text

[![marcus-ganahl-KWoep3ywwiE-unsplash](https://ftstrategies.fueliusstaging.com/hubfs/marcus-ganahl-KWoep3ywwiE-unsplash.jpg)](https://ftstrategies.fueliusstaging.com/hubfs/marcus-ganahl-KWoep3ywwiE-unsplash.jpg?hsLang=en)

Add title here

[![marcus-ganahl-KWoep3ywwiE-unsplash](https://ftstrategies.fueliusstaging.com/hubfs/marcus-ganahl-KWoep3ywwiE-unsplash.jpg)](https://ftstrategies.fueliusstaging.com/hubfs/marcus-ganahl-KWoep3ywwiE-unsplash.jpg?hsLang=en)

Add title here

[![marcus-ganahl-KWoep3ywwiE-unsplash](https://ftstrategies.fueliusstaging.com/hubfs/marcus-ganahl-KWoep3ywwiE-unsplash.jpg)](https://ftstrategies.fueliusstaging.com/hubfs/marcus-ganahl-KWoep3ywwiE-unsplash.jpg?hsLang=en)

Add title here

[![marcus-ganahl-KWoep3ywwiE-unsplash](https://ftstrategies.fueliusstaging.com/hubfs/marcus-ganahl-KWoep3ywwiE-unsplash.jpg)](https://ftstrategies.fueliusstaging.com/hubfs/marcus-ganahl-KWoep3ywwiE-unsplash.jpg?hsLang=en)

Add title here

 Learn More

## text

 content

[Button](https://ftstrategies.fueliusstaging.com)

#### Q1. It is a long established fact?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.

#### Q2

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal 

#### 3

333

[Button Text](https://ftstrategies.fueliusstaging.com?hsLang=en#3)

 To view this video please enable JavaScript, and consider upgrading to a web browser that [supports HTML5 video](https://videojs.com/html5-video-support/)

About Us

### What We Do

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.

 Button Text

#### Q1. It is a long established fact?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.

#### Q2. It is a long established fact?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.

#### Q3. It is a long established fact?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.

![marcus-ganahl-KWoep3ywwiE-unsplash](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/marcus-ganahl-KWoep3ywwiE-unsplash.jpg?width=767&name=marcus-ganahl-KWoep3ywwiE-unsplash.jpg)

### Our Headquarter

### [Strategy Development](https://ftstrategies.fueliusstaging.com/en-gb/capabilities/corporate-strategy?hsLang=en)

Develop and execute a strategy that delivers a sustainable future for your organisation.

![marcus-ganahl-KWoep3ywwiE-unsplash](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/marcus-ganahl-KWoep3ywwiE-unsplash.jpg?width=767&name=marcus-ganahl-KWoep3ywwiE-unsplash.jpg)

### Our Headquarter

### [Strategy Development](https://ftstrategies.fueliusstaging.com/en-gb/capabilities/corporate-strategy?hsLang=en)

Develop and execute a strategy that delivers a sustainable future for your organisation.

![marcus-ganahl-KWoep3ywwiE-unsplash](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/marcus-ganahl-KWoep3ywwiE-unsplash.jpg?width=767&name=marcus-ganahl-KWoep3ywwiE-unsplash.jpg)

### Our Headquarter

### [Strategy Development](https://ftstrategies.fueliusstaging.com/en-gb/capabilities/corporate-strategy?hsLang=en)

Develop and execute a strategy that delivers a sustainable future for your organisation.

![marcus-ganahl-KWoep3ywwiE-unsplash](https://ftstrategies.fueliusstaging.com/hs-fs/hubfs/marcus-ganahl-KWoep3ywwiE-unsplash.jpg?width=767&name=marcus-ganahl-KWoep3ywwiE-unsplash.jpg)

### Our Headquarter

### [Strategy Development](https://ftstrategies.fueliusstaging.com/en-gb/capabilities/corporate-strategy?hsLang=en)

Develop and execute a strategy that delivers a sustainable future for your organisation.

![google\_white-1](https://ftstrategies.fueliusstaging.com/hubfs/google_white-1.svg)

![google\_white-1](https://ftstrategies.fueliusstaging.com/hubfs/google_white-1.svg)

![google\_white-1](https://ftstrategies.fueliusstaging.com/hubfs/google_white-1.svg)

![google\_white-1](https://ftstrategies.fueliusstaging.com/hubfs/google_white-1.svg)

> As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.
> 
> Hannah Telfer MD for Audiences, Penguin UK

> As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.
> 
> Hannah Telfer MD for Audiences, Penguin UK

> As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.
> 
> Hannah Telfer MD for Audiences, Penguin UK

## What makes us different?

Unlike traditional consultancies, our team is a blend of media industry practitioners and strategy consultants. We leverage the experience of the Financial Times and the 800+ media organisations we have worked with globally to deliver something uniquely valuable. We always measure our success based on client impact, and that is why we are proud to have helped organisations quadruple subscription revenue, reorganise newsrooms and harness the power of AI.

We are deeply invested in our work because of our belief that a healthy and thriving news, publishing and media ecosystem makes the world a better place.

Video player - image (1) - Click to play video

## Recent Blog

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

 See All

<https://ftstrategies.fueliusstaging.com/blog/content-gating-report-kathryn-test?hsLang=en>

[Test author](https://ftstrategies.fueliusstaging.com/blog/author/test-author?hsLang=en) 22 May, 2026

#### [Content gating - Report (Kathryn Test)](https://ftstrategies.fueliusstaging.com/blog/content-gating-report-kathryn-test?hsLang=en)

[Read More](https://ftstrategies.fueliusstaging.com/blog/content-gating-report-kathryn-test?hsLang=en)

<https://ftstrategies.fueliusstaging.com/blog/content-gating-report-jw?hsLang=en>

[Test author](https://ftstrategies.fueliusstaging.com/blog/author/test-author?hsLang=en) 22 May, 2026

#### [Content gating - Report (JW)](https://ftstrategies.fueliusstaging.com/blog/content-gating-report-jw?hsLang=en)

[Read More](https://ftstrategies.fueliusstaging.com/blog/content-gating-report-jw?hsLang=en)

<https://ftstrategies.fueliusstaging.com/blog/new-article?hsLang=en>

[Jake Whatling](https://ftstrategies.fueliusstaging.com/blog/author/jake-whatling?hsLang=en) 20 April, 2026

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